A Transparent Vision, A Commercial Magnet: LDsen's P15.625 Grille Screen Illuminates a New Landscape for Zunyi Outlets

In an era of proliferating commercial complexes, a core challenge for property owners is balancing architectural transparency with the need for visually impactful outdoor advertising to drive footfall and enhance commercial value. Recently, LDsen Display successfully implemented a landmark outdoor display project at Zunyi Outlets in Guizhou. Featuring a massive full-color LED grille screen measuring 16 meters long by 9 meters high, with a pixel pitch of P15.625 and an exceptional transparency rate of 50%, this installation perfectly reconciles architectural aesthetics with commercial advertising needs, setting a new benchmark for outdoor media upgrades in premium commercial spaces.

Client Needs & Project Challenges: The "Dilemma" of Commercial Aesthetics

As a renowned commercial landmark, Zunyi Outlets' architecture emphasizes modernity and transparency. The owner sought to install a large outdoor LED display on the façade to boost advertising revenue and brand image. However, they faced significant drawbacks with traditional LED advertising screens, which completely block views, disrupt the building's aesthetic integrity, and negatively impact interior lighting and the consumer shopping experience. They urgently needed an innovative LED display solution that could deliver high-definition dynamic content while maximizing the façade's transparency and maintaining a lightweight visual presence.

LDsen's Innovative Solution: Customized Application of High-Transparency Grille Screens

The LDsen team conducted thorough on-site surveys and provided a professional, customized transparent LED grille screen solution tailored to the client's precise requirements:

High-Transparency Design: Utilizing an advanced grille screen structure, the display achieves a remarkable 50% transparency rate. When not active, the screen is nearly invisible, seamlessly integrating with the building's glass curtain wall without obstructing views from rear shops or natural light. When content plays, dynamic visuals appear to float in mid-air, combining technological sophistication with artistic appeal.

Superior Display Performance & Reliability: Despite its high transparency, the P15.625 pixel pitch ensures excellent image clarity and color saturation for medium to long-distance viewing. The screen offers high brightness for clear visibility even in daylight. As a professional-grade outdoor LED display, it features a high ingress protection (IP) rating for water and dust resistance and superior heat dissipation, ensuring stable, long-term operation in Guizhou's variable climate.

Precision Implementation & Structural Safety: For this large-scale installation, LDsen engineers performed rigorous structural and wind load calculations. A customized, lightweight yet robust support structure was designed and installed with precision and efficiency, minimizing disruption to the mall's operations.

Project Outcome & Value Realization: A Win-Win for Commerce and Aesthetics

Upon completion, this massive full-color LED screen has become the most eye-catching visual landmark at Zunyi Outlets. It has successfully transformed the commercial façade into a high-value digital advertising asset, significantly increasing advertising revenue. Moreover, its unique transparent quality enhances the building's modern, tech-savvy aesthetic and creates a novel consumer experience. This project stands not only as a successful application of creative special-shaped screen concepts in the commercial sector but also as a testament to LDsen's capability to resolve "visual conflicts" in commercial spaces through technology.

LDsen Display is committed to creating visual value and commercial returns that exceed expectations through innovative LED display solutions.