In today's increasingly competitive commercial real estate market, the operation of shopping mall properties is no longer limited to basic leasing and management. Instead, it is gradually shifting towards scene creation, experience enhancement, and diversified revenue models. The case of Zhongshan Square on Chunxi Road in Chengdu provides a highly valuable reference for business districts nationwide - an LED screen located in a core area not only serves as a showcase for the city's image but also serves as a significant driver for property value enhancement.

1. Enhancing Business Image and Brand Value: Located at Zhongshan Square on Chunxi Road, which boasts an average daily passenger flow of over 600,000 people, the 9.5m×9.3m giant LED screen has become a visual focal point in the area. For shopping mall property management, a high-quality outdoor LED screen directly enhances the overall image and commercial grade of the property, attracting more high-end brands to settle in. As a "National Tourism and Leisure Street" and a "National Demonstration Smart Business District", Chunxi Road's visual presentation of the screen highly aligns with the positioning of the business district, reinforcing its attribute as a "trendy landmark" and making the property stand out in similar competitions.

II. Creating Sustainable Advertising Revenue Channels: LED advertising screens have opened up a second revenue stream for shopping mall property owners, apart from rental income. Taking the Chunxi Road large screen as an example, its weekly advertising rate can reach 200,000 yuan, which will bring considerable advertising revenue on an annual basis. Property owners can open up screen resources to various scenarios such as brand launches, festival activities, and city promotions through independent operation or cooperation with professional companies, achieving efficient monetization of spatial resources. For property owners, this is a high-quality asset with one-time upfront investment and continuous long-term benefits.

III. Empowering Business Districts with Intelligence and Interactive Experiences Modern shopping malls are no longer just places for shopping, but also spaces for socializing and experiencing. LED screens can enhance consumers' stay time and engagement in the mall through real-time interaction, AR linkage, scanning to participate, and other forms. For example, during holidays, the screens can host themed check-in activities, combined with business district promotions, forming an online and offline traffic loop. Chunxi Road, as a model of smart business districts, its large screen is not only a broadcasting medium but also a connection point for data and experience, helping property management achieve digital transformation.

IV. Enhancing Venue Cohesion and Information Transmission Efficiency Synchronous updates of internal and external information in shopping malls are crucial for operational efficiency. LED screens can be used to release promotional information, event previews, safety tips, weather updates, and public sentiment in real-time. In densely populated areas like Zhongshan Square, the centralized display of information can greatly enhance the transmission effect. At the same time, during major events or festivals, the screens can broadcast themed content, enhancing the cultural cohesion and event atmosphere of the venue, and improving overall customer satisfaction.

V. Selecting professional service providers to ensure long-term stable operationThe investment in LED screens is not a one-time effort; its long-term stable operation relies on professional technical support and operation and maintenance services. Companies like Shenzhen Liandesen Display Co., Ltd. (LDS), which have a nationwide service network, can provide full-cycle services ranging from customized design, installation, and debugging to post-maintenance. Their team possesses R&D and manufacturing capabilities in outdoor displays and irregular-shaped screens, and can provide solutions with high reliability and low failure rates tailored to the actual needs of shopping mall properties. This ensures the long-term efficient operation of the screens and avoids technical issues that could affect the property's image and revenue.

VI. Enhancing Asset Appreciation and Leasing Competitiveness Shopping malls with high-quality LED media resources are often more attractive when it comes to leasing. Brands value not only customer traffic but also the property's exposure resources and marketing empowerment capabilities. A large screen with a prime location, clear pixels, and professional operation can provide additional brand exposure opportunities for the brands settled in, becoming a plus point in negotiations. In the long run, this not only enhances the property's leasing premium ability but also increases its market valuation.

In the era of business space value restructuring, LED advertising screens have evolved from being an "optional configuration" to becoming a "core asset". They are not only a combination of technology and media, but also an important carrier for intelligent property management, diversified revenue streams, and high-end branding. For shopping mall properties aiming to enhance their competitiveness, investing in a precisely located, technologically advanced, and professionally operated LED screen is undoubtedly like injecting a continuously empowering "visual heart" into themselves.

The success of Zhongshan Square on Chunxi Road in Chengdu is just the beginning. With the advancement of smart business district construction and the continuous upgrading of consumption scenarios, LED screens will shine brightly in more commercial highlands, becoming smart nodes that connect people flow, information flow, and commercial value.